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About

President

Jean-François Lacroix

Jean-François Lacroix’s passion for motorsports runs deep. Lacroix’s career in racing began with NASCAR Sprint Cup’s TEAM RENEGADE, founded by Jacques Villeneuve and Craig Pollock.

Quickly establishing himself as a business development professional, Jean-François Lacroix was on the partnership sales staff of this new NASCAR Sprint Cup team’s, the second-largest racing series after F1. After this revealing experience, Jeff Lacroix decided to found his own agency.

In 2015, Libeccio Racing looked ahead and decided to get involved in Formula E, a 100% electric series that has enjoyed unparalleled success with the involvement of all major manufacturers since its beginnings. Libeccio Racing worked with DRAGON RACING and RENAULT E.DAMS (3 X Champions), thanks to the agency’s network of prestigious and elaborate contacts.

In 2021, the agency is officially working in collaboration with one of the 10 teams of the FIA ​​Formula 1, the premier single-seater series. Jean-François Lacroix has represented many drivers at the Marketing Level in the past 14 years; Sébastien Buemi (FE), Nicolas Prost (FE), Jérôme D’Ambrosio (FE), Loïc Duval (FE), Markus Grönholm (RX) and Kevin Lacroix (NASCAR). Current relationships and the substantial experience gained over more than a decade represent a valuable asset for future achievements, all consolidated by a team dedicated to sports marketing.